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But for one BBC sportsexecutive the deal has turned into a spectacular own goal.
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NBC Sportsexecutives met with advertisers on Wednesday to get them to purchase ads for next year's Olympics.
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Fox Sportsexecutives are not worried.
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A Brazilian judge on Monday ordered the arrest of four more THG Sportsexecutives on accusations of fraudulent ticket sales at the Olympics.
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Fox Sportsexecutive director Steve Crawley welcomed the partnership, crediting "great mate" Sony music boss Denis Handlin with orchestrating the collaboration.
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But for one BBC sportsexecutive the deal has turned into a spectacular own goal.
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Spark Sportexecutive lead David Chalmers said the deal did not suggest it had admitted defeat.
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There are impotent drug testers, self-serving bureaucrats, egotistical sportexecutives and a parade of agents, journalists, lawyers and strange spiritual gurus.
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NBC top sportsexecutives were in London and could not be reached for comment on Sunday because of the time difference with the United States.
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And companies that spend money on sponsorships and advertising (in some cases millions of dollars) are not heading for the door either, sportsexecutives said.
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It is as a sportsadministrator that the young sheikh has excelled.
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Former All Black captain, educator and sportsadministrator Sir John Graham has died.
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Veteran sportsadministrator and public servant 'Ahongalu Fusimalohi has been appointed the new chair.
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The Pacific sporting community is mourning the death of Vanuatu sportsadministrator Joe Carlo.
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Manohar comes across like an actual sportsadministrator, not a star in a popular soap opera.
Usage of sports manager in English
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SLSQ sportsmanager Stuart Hogben said the safety of members was the number one priority in making the decision.
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Meanwhile Ireland head coach Joe Schmidt was last night named the Philips sportsmanager of the year award for 2018.
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Kathryn Ryan talks to Jane Stevens, Snow Sports New Zealand's adaptive snow sportsmanager and two-time Paralympic gold medalist Adam Hall.
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University of Johannesburg senior sportsmanager Francois Fouché said the athlete was one of the country's best prospects for the world champs.
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I can't imagine any county GAA sportsmanager being restricted to having to replace an injured player with one from the same club!
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Christchurch City Council recreation sportsmanager John Filsell has been in charge of turning the village green pavilion into a world class cricket venue.
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Martin and Michael O'Neill have been named the joint-Philips SportsManagers of the year.
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Ireland head coach Joe Schmidt has been named Philips Sportsmanager of the year.
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Gordon Elliott has been named the Philips SportsManager of the Month for March 2018.
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Not surprisingly, Brian Kerr was yesterday named the Philips SportsManager of the Year for 1998.
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Ireland coach Joe Schmidt has been named the Philips Lighting SportsManager of the Month for February.
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Eric De Bruin, coach to Michelle de Bruin, has been named Philips SportsManager of the Month for August.
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Without it being groundbreaking, there's some symmetry to the O'Neills sharing the Philips SportsManager of the Year award.
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Ireland women's hockey coach Graham Shaw has been named Philips Lighting SportsManager of the Month for July 2018.
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Joe Kernan, manger of All-Ireland champions Armagh, has been named the Phillips SportsManager of the Year for 2002.
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Michael Bannon, coach to Rory McIlroy, has been named as the the Philips SportsManager of the Month for July.